About us

How we started...

Established since 2004, WhyMobile Pte Ltd, formerly WhyMobile Telecommunications (Singapore) LLP, is a licensed retailer of new and used mobile phones in Singapore.

It started when four friends got together after being scammed and decided to create an honest business of their own.

Our transparent and competitive pricing policy remains our promise to all our customers.

Pricing policy

WhyMobile believes in creating value through transparent and competitive pricing. Our margins typically average 1-3%.

In order to keep our prices low, early versions of our website made payment transaction fees (e.g. PayPal, NETS, Credit Card) transparent and transferred these costs to our customers. Instead of padding prices to absorb varying fees (up to 5%), customers can choose to pay using cheaper methods, e.g. Cash or NETS.

Since 2018, we have encouraged the use of PayNow in line with Singapore's Smart Nation initiative which incurs no transaction fees.

Our team


A history of how we have developed and evolved over the years.

Apr 2004
Business registered. First website launched (static site).
Jun 2004
Refreshed website after numerous customer feedback.
Jul 2004
First retail outlet (push cart) in front of Plaza Singapura.
— Convenient collection point for our customers.
Feb 2005
Second retail outlet (push cart) under Golden Shoe Carpark, near Raffles Place MRT.
— Retail outlet has since closed.
Apr 2005
Third retail outlet (kiosk) along Geylang (Sims Drive), next to a durian store.
— Retail outlet has since closed.
Oct 2005
Moved retail to a physical store in Far East Plaza.
Apr 2008
Winner of top 10 website award in Singapore for Mobile Phone and Gadgets category on Experian HitWise.
— The top 3 were telcos. We were consistenly 5th to 6th.
Jun 2008
Another major website refresh to accept online ordering and accomodate more product types.
— Growing acceptance of online ordering and payment.
Feb 2009
Facebook group set up.
— Most people were still using Friendster!
Sep 2011
Launched mobile friendly site after observing growing mobile browser user base with early Apple iPhone and Android devices.
Apr 2012
Facebook business page set up. Facebook group closed.
Mar 2014
Started offering repair services.
Nov 2020
Major website revamp to accept PayNow/SGQR payment as part of Singapore's Smart Nation initiative.

WhyMobile Pte Ltd
14 Scotts Road, #03-126
Far East Plaza
Singapore 228213
Mon-Sat: 12pm to 9 pm
Sun/PH: 12pm to 8 pm

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